Dominic Mercurio with Sales Factory

Industrial Talk is talking to Dominic Mercurio, VP - Insights at the Sales Factory about "State of the Pro 2026 Research Survey".

OverviewSales Factory presented findings from its first annual State of the Pro survey on contractors’ work, challenges, and outlook.

Survey FindingsThe survey covered 1,168 professionals across eight trades. Respondents generally felt positive about job stability and took pride in their work, but cited difficulty finding reliable skilled labor.How can the industry address the skilled-labor shortage?

Tools and TrainingContractors use AI mainly to save time on administrative work and research; they still need subject-matter experts to verify its outputs, especially for safety-critical decisions.Forty percent preferred AI-assisted search, and 94% regularly learn about new tools. Contractors also emphasized showing up humble and willing to learn, and investing in quality tools when affordable.

OutlineState of the Pro SurveyDominicdescribed the first annual survey of more than 1,000 professionals across eight construction and industrial trades.The research examines contractors’ economic outlook, labor conditions, tools, and expectations for the future.

Workforce ConditionsContractors reported confidence in employment stability and pride in their work.Finding reliable skilled workers remains a significant challenge; participants emphasized the importance of investment in the trades.Advice for new workers included being punctual, humble, and open to learning from experienced crews.

AI and ToolsAI can reduce administrative burdens and speed up information searches, but human expertise remains essential for validating accuracy and safety.Contractors continue learning about new tools, often relying on peers as a trusted source of information.Professionals advised investing in quality tools when possible, while noting that overspending can be a source of regret.

Research ResourcesThe survey report is available through Sales Factory;Dominicalso described the company’s quarterly State of the DIYer research.

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DOMINIC MERCURIO'S CONTACT INFORMATION:Personal LinkedIn: https://www.linkedin.com/in/domi