Instagram Ranking & Reach: Adam Mosseri's Creator Tips

On this episode of The Instagram Stories, I'm breaking down the latest insights from Adam Mosseri, the head of Instagram, on how creators can maximize their reach and understand Instagram ranking. This is part four in his series, where Adam shares three key pieces of advice: first, focus on engagement rates, not just total views or likes. He explains that Instagram uses proxies like watch time, shares, and likes to determine interest, so understanding the *rate* (percentage of people who liked or shared after seeing your content) is crucial. I'll also walk you through where to find these insights on your own posts, showing you how skip rate, share rate, and like rate are ranked in order of importance for your reach.