Your Why Is Not Some Woo-Woo Bullshit

Your Why Is Not Some Woo-Woo Bullshit

Your Why isn't just something you write in a journal, slap on a vision board, and forget about.

Your Why is for the messy middle.

It's what brings you back when corporate has consumed your life for two months and your business has been sitting untouched. It's what keeps you moving when something you launch doesn't sell, someone gives you discouraging feedback, or you start wondering what the hell you're doing.

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In this episode of The Intentional Next Act, we're talking about why your Why is the first piece of a strong business foundation and why it matters long after the excitement of starting wears off.

We’re talking about:

Why your Why is your North Star when things get hard

The four questions I use to help uncover a meaningful Why

Why your experience and perspective matter

How your Why helps you recover from setbacks and discouraging feedback

Why your Why can stay steady even when your business changes