Who Decides You Are a Real Musician | A Music Evolves Conversation with Josh Gilliland, Founder of JG BeatsLab

Spotify now weighs touring, merchandise, and social presence when deciding who counts as an artist, and Josh Gilliland fails all three while playing every instrument on his own records himself. He argues the industry's new AI guardrails are moats built to protect incumbents, and the musicians paying for them are independent.