Ep. 64 | What Comes Next for Performance Marketing

<p>Decades of performance marketing knowledge are sitting inside the experiences, mistakes, relationships, and lessons of the people who helped build the industry.</p><p>What happens when those people start stepping away?</p><p>Amanda Farris and Sara Malo of LinkUnite join Carson Poppenger and Jacob Thorpe to discuss Legacy Table, a new initiative designed to bring experienced industry leaders together to share what they have learned and help shape what comes next.</p><p>The conversation explores why some of the most valuable business lessons never make it onto a conference stage, the value of having trusted peers who have already faced the same problems, and why experienced operators have a responsibility to help the next generation avoid reinventing the wheel.</p><p>They also discuss building stronger industry communities, creating space for competitors to collaborate, mentorship, scholarships, M&amp;A, succession, and preserving institutional knowledge before decades of experience disappear.</p><p>• Legacy Table<br>• Performance marketing leadership<br>• Industry veterans and institutional knowledge<br>• Mentorship<br>• Building trusted professional networks<br>• Learning from business mistakes<br>• Collaboration between competitors<br>• Industry self-regulation<br>• AI and the future of performance marketing<br>• Community building<br>• Career longevity<br>• Succession and M&amp;A<br>• Scholarships and fellowships<br>• Developing the next generation<br>• The future of the lead generation industry</p><p>Watch Episode 64 of The Juice Consumer Direct Podcast for more on Legacy Table, mentorship, industry leadership, and preserving the lessons that shaped performance marketing.</p><p><br></p><p>Amanda Farris is the <strong>Founder &amp; CEO of LinkUnite</strong>, a community focused on creating meaningful connections, mentorship, professional development, and stronger representation for women across digital and performance marketing.</p><p>Her work centers heavily on relationship building, collaboration, and creating environments where industry professionals can connect beyond traditional networking.</p><p>Sara Malo is the <strong>President &amp; COO of LinkUnite</strong> and a longtime digital marketing and industry-events professional.</p><p>Her work with LinkUnite focuses on building community, mentorship, professional relationships, and opportunities for experienced leaders to support the professionals coming behind them.</p><p><strong>Legacy Table</st