
← The Leadway Wealth Builders Podcast23 sept. · 51 min
#230: The Deals Most Wholesalers Walk Away From w/ The Novation King — Richard Wonders
He went from burning out selling vacuum cleaners door to door to building a team of 12 closers, 200–300 leads per day, and 80–100 active novation deals nationwide — from his penthouse.
In this episode, Chris sits down with Richard Wonders — founder of Novation King and one of the most prolific novation operators in the country. Richard transitioned from door-to-door Kirby vacuum sales in 2019, discovered wholesaling through YouTube, and eventually found novations — a strategy that unlocked deals in markets and situations where traditional wholesaling simply doesn't work. He now runs a nationwide joint venture program offering 40% to lead providers and is building his team from 12 to over 100 people.
In this episode you'll learn:
How Richard went from top Kirby salesman to building a nationwide real estate operation from his penthouse
What novations are and how they differ from traditional wholesale deals
Why novations work in rural markets and distressed situations where wholesaling falls short
How his novation calculation works — starting from current condition value (CCV) rather than ARV
Why he purchases at 90% of current value minus at least $30,000 — and what that means for deal flow
How his JV program works: 40% to lead providers, 200–300 leads daily from marketing, 5–20 from JV partners
The compliance issues wholesalers need to know — especially in South Carolina where he lost $30K and $35K on two deals
Why proper seller disclosure and licensed real estate agents are non-negotiable in novation deals
His growth plan: scaling from 12 closers to over 100 team members