2594: TBT: Rehash Programs

It's Throwback Thursday and this is a classic! Why keep buying new leads when there's money sitting in the ones you already have? Rich explains how rehash programs give contractors another shot at homeowners who didn't buy the first time. Learn why an old "no" doesn't mean "never," and how consistent follow-up can turn forgotten opportunities into sales while squeezing more value from your existing marketing investment.