How to Create a Compelling Offer Promise When You Can’t Guarantee Results | Ep.92

You know your coaching offer needs a clear, compelling promise. But what happens when you can’t guarantee exactly what each client will achieve? For many thoughtful, purpose-led coaches and creative service providers, this creates a marketing problem. You don’t want to make an exaggerated promise you can’t stand behind, so you retreat into safer language about your process, your sessions, your methodology or the support included in your offer. The trouble is, your potential clients still need...