James Barnard on Going Viral, Creating Content and Designing Logos

This week, Ian chats with James Barnard, a designer who’s built an impressive career around logo design and content, but it didn’t happen overnight. We talk about James going from working in publishing and freelancing to figuring out that logo design was the part of graphic design he enjoyed most. We chat about finding clients, learning on the job, specialising, and how he eventually built a career around the work he actually wanted to do.

We then get into content creation, including how one TikTok video about getting his logos published led to 3 million views and 70 new business leads. James shares what happened afterwards, what he’s learned about creating content that helps his business, dealing with the pressure of being visible online, and why finding a way to create content that you actually enjoy is so important.