#84: We Thought We Were Indestructible. We Weren't.

<p>Find the part of your story you&#39;ve been hiding.</p><p>Free 1-page worksheet: https://maxlifecoach.com/episodes/we-lost-80-percent-of-our-revenueTim Dyer&#39;s agency went from under $1M to almost $10M in revenue, almost instantly, on one Intel contract. Within six months, the client behind 80% of that revenue was gone. Tim calls it a false summit, and most founders hit one right when they reach the number they were chasing.Tim returns to MaxLife (his first conversation with Ben is what sparked his new book, The B Plot) to walk through the A plot you chase and the B plot that&#39;s chasing you: why founders tell their story in numbers, what a buyer is really buying, the one question that finds the story you&#39;ve been hiding, and why the founder has to stop being the hero of their own company.Guest: Tim Dyer, co-founder of Manifesto and author of The B Plot (out January 26)manifestoagency.com · bplotlife.com · Instagram @bplotlife · LinkedIn<br></p>