Can Publishers Sell Ads to Bots? Oasy's Choy Travers Is Betting On It

Can Publishers Sell Ads to Bots? Oasy's Choy Travers Is Betting On It17 sept.37 min

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Bot traffic has already passed human traffic on the web. Oasy co-founder Choy Travers thinks publishers should stop blocking the bots and start selling them ads.

Pete Pachal talks with Choy Travers, co-founder of Amsterdam-based Oasy, about a new kind of advertising: sponsored content served to AI crawlers on a publisher's site, on the bet that the AI will use it when answering a user's question. They cover why blocking bots backfires, how Oasy's free-for-publishers, CPM-for-advertisers model works, disclosure that has to survive a crawl and a summary, Perplexity's cloaking objection, why licensing deals leave most publishers behind, and the billboard problem in AI attribution. This is part two of a two-part look at ads for bots; part one is Mark Howard, COO of TIME.

Disclosure: Pete has been running Oasy on mediacopilot.ai for several months.

In this episode

Why blocking AI crawlers means removing yourself from the fastest-growing search channelHow Oasy's model works: free for publishers, CPM for advertisers, one placement per pageWhat an advertiser is actually buying when there's no guaranteed placementDisclosure that has to survive a crawl, a chunk, and a summaryPerplexity's cloaking objection, and what it gets right and wrongWhy licensing deals will pay the top players and leave the rest scrapedWho is responsible when an AI platform strips the labelPay-per-crawl versus pay-per-use, and the billboard problem in attributionThe utopian and dystopian versions of the ads-for-bots futureGuest: Choy Travers, Co-Founder, Oasy: LinkedIn | oasy.ai

Watch the video version: https://www.youtube.com/watch?v=nU43Zhz3esA

Full post and transcript: mediacopilot.ai

About the show: To explore more conversations like this and see what's new, visit the Media Copilot website at mediacopilot.ai. You'll find new episodes, expanded resources, and tools designed for journalists, communicators, and media leaders navigating the fast-changing world of AI.

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Produced by The Media Copilot.

Music: "Favorite" by Alexander Nakarada, licensed under CC BY 4.0