How much do personal training clients really spend in time and money

Clients spend much more time and money on personal training than just the actual session fees, once you factor in taxes and the extra time around workouts. In this “NASM CPT Podcast,” host Rick Richey explores what it truly costs clients to train with a personal trainer, revealing that for every $100 spent on training, a client may need to earn far more due to taxes and related expenses.

He also explains how the time investment is greater than the scheduled session, since clients often dedicate up to twice as long factoring in travel and preparation. By breaking down these hidden costs, Rick challenges NASM trainers to consider whether their perceived value and quality of service are meeting the real investment clients are making.

After listening, you will better understand your clients’ perspective on both time and money and learn strategies to improve the value you provide in every session.

Chapters:

[00:00] What are clients really spending on personal training, besides session fees?

[01:02] Why does it cost clients more than expected to train with you?

[02:13] How do taxes and income impact a client’s training costs?

[04:31] How do local and state taxes affect what clients need to earn for training?

[06:39] How do post-tax expenses raise the real price of fitness and education?

[07:27] Am I delivering enough value to match clients’ total investment?

[08:22] Is the real time commitment for personal training sessions more than just the hour?

[10:11] How does getting to and from the gym increase clients’ time spent?