Rankings Up, Calls Down: What AI Visibility Is Really Worth to Local Businesses.

Send us Fan Mail Andrew Shotland (Local SEO Guide) and Mark Kabana (Places Scout, now part of Yext) rejoin Greg Sterling and Mike Blumenthal for Part 2 of our conversation. We get into how agencies are turning "AI visibility" into a product, why clients can't tell what it's worth, and what a Local SEO Guide × Local Falcon study found about where ChatGPT gets its local answers — no Google reviews at all, and a review-count plateau at around 200. Then the uncomfortable part: a 100-location fran...