The Next Level Leader

← The Next Level Leader25 sept. · 45 min

The Next Level Leader w/ Kae Wagner

The Next Level Leader w/ Kae Wagner25 sept.45 min

<p><em><strong>From Farm Girl to Bestselling Author: Kae Wagner on Turning Your Story Into a Book, a Brand, and a Business</strong></em></p><p><br /></p><p>What if the book sitting in your head could become your most powerful business card? Author and publishing strategist Kae Wagner joins Jon Harris to reveal why every leader has a story worth telling, the neuroscience of why storytelling sells, and how to turn your hardest chapters into your most valuable ones.</p><p><br /></p><p>Kae Wagner is the founder of North Star Marketing and an author of multiple nonfiction and fiction books, including The 10 Power Principles of Marketing and The CEO's Little Black Book on Branding. She now runs an agency helping executives, coaches, and subject matter experts write, publish, and market books that build their personal brand and business.</p><p><br /></p><p><strong>In this episode, you'll learn:</strong></p><p>Why self-published books became Kae's ticket to speaking stages and millions in sales</p><p>The real reason most people wrongly believe only celebrities and executives can write books</p><p>The neuroscience of storytelling: why the brain relaxes and remembers better through story</p><p>How business fables turn frameworks into character-driven, memorable lessons</p><p>The framework for finding your story: inciting incident, crisis, and transformation</p><p>Why vulnerability and authenticity are the foundation of a strong personal brand</p><p>How giving books away, not selling them, drives the real business value</p><p>What the Bold Authors Network offers writers of every genre</p><p><br /></p><p>Keywords: book publishing, self-publishing, personal branding, storytelling, business fables, nonfiction writing, ghostwriting, author platform, thought leadership, book marketing, Bold Authors Network, North Star Marketing, vulnerability, authenticity</p><p><br /></p><p>Connect with Kae Wagner: North Star Marketing and the <a href="https://kaewagner.simplero.com/page/589390" target="_blank" rel="ugc noopener noreferrer">Bold Authors Network </a></p><p><br /></p><p>Hosted by Jon Harris on The Next Level Leader Podcast, bringing you practical tools and methodologies from top leadership voices to help you take your leadership to the next level.</p><p><br /></p><p>Chapters:</p><p>00:00 Welcome and introducing author Kae Wagner</p><p>01:32 Kae's background: from farm girl writing contest to entrepreneur</p><p>03:18 Founding North Star Marketing and writing The 10 Power Pr