Athlete Value and ROI with Brent Wall of Student Athlete Score

NIL is no longer just about deals. It is becoming a marketing, data, and infrastructure problem.

In this conversation, Brent Wall, co-founder and CEO of Student Athlete Score, breaks down how schools, athletes, and brands are using data to understand athlete value, social reach, campaign performance, and NIL ROI.

Eric Kasimov and Brent discuss how NIL is moving from chaos and headline chasing toward measurable marketing systems, why local and regional brand deals matter, and how athletes can build platforms that last beyond sports.

Key Takeaways

NIL is moving from chaos toward measurable ROI Student Athlete Score helps schools, athletes, and brands understand athlete value Follower counts alone do not tell the full story Local and regional brand deals may be a major NIL opportunity Schools are building new commercial roles around NIL and athlete marketing Donor fatigue is forcing more focus on real brand value AI and data can help match athletes with better-fit opportunities Olympic and non-revenue athletes may be overlooked NIL opportunities Youth athletes are being pushed to think about personal brand earlier Athlete branding can create skills that last beyond sportsChapters

00:00 Introduction

01:50 The professionalization of sports at every level

03:00 Why young athletes now have to think about personal brand

04:39 Social media cleanup, exposure, and pressure on kids

06:32 What Student Athlete Score does

07:56 Measuring athlete value on social media

08:35 How universities use the platform