Andrew McLuhan on the Medium as the Message

<p>Andrew McLuhan joins the podcast to talk about the media landscape and how it’s changing with technology (they’re very interrelated)</p><p><br /></p><p>Andrew is the grandson of the famous Marshall McLuhan and is very knowledgeable about the media in all its forms and functions </p><p><br /></p><p>He can be found online here:</p><p><br /></p><p>Enjoy like and subscribe </p><p><br /></p><p>https://medium.com/@andrewmcluhan</p><p><br /></p><p>https://x.com/amicusadastra?s=21</p><p><br /></p><p>https://www.patreon.com/mcluhan?</p><p><br /></p><p>https://substack.com/@mcluhan</p><p><br /></p><p>https://www.instagram.com/mcinstatute</p><p><br /></p><p>https://www.facebook.com/McLuhanInstitute/</p><p><br /></p><p>https://www.themcluhaninstitute.com/</p><p><br /></p><p>Show notes:—</p><p><br /></p><p>Scale</p><p><br /></p><p>Pace</p><p><br /></p><p>Pattern</p><p><br /></p><p>in The Medium is the Message, Marshall McLuhan argues that the medium with which a message is sent is itself another message; he claims that “the ‘content’ of any medium is always another medium.” (p. 107).  To McLuhan, “the message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.” (p. 107).</p><p><br /></p><p>John Culkin quote “tools shape us”</p><p><br /></p><p>https://quoteinvestigator.com/2016/06/26/shape/</p><p><br /></p><p><br /></p><p><br /></p><p>“Medium is the message” is poetic</p><p><br /></p><p>The Medium is the surrounding Environment </p><p><br /></p><p><br /></p><p><br /></p><p>Dune quote: </p><p><br /></p><p>Ai isn’t bad, it’s the humans behind it trying to control attention </p><p><br /></p><p><br /></p><p><br /></p><p>“it’s 2025 and most people including the experts have no awareness of a difference between media and content.</p><p><br /></p><p>they use the terms interchangeably.</p><p><br /></p><p>this is the state of the media: it’s invisible”</p><p><br /></p><p>Medium is the steak, content is the protein and fat and flavouring/spices </p><p><br /></p><p>Processed foods are junk food content which have very little positive content and only make you hungry for more content without providing any nutritional value </p><p><br /></p><p>Netflix: slow burn, low engagement extended…</p><p><br /></p><p>TikTok: where everything is a little bit interesting in short bursts, but no sustainable focus </p><p><br /></p><p>Boiling frog technological progress</p><p><br /></p><p>(Counterpoint: the exponential change in water temp