Behind the Curtain - Orvis Hunt Product Development with Natalie Cullum, Charley Perkins, and Jesse Haller

The Product Development team responsible for fish and hunt product at Orvis joins Reid to explain how the sausage gets made. Natalie, Charley, and Jesse use current product examples to share how an idea for a new hunt product, or a revised existing product, makes its way from a rough idea to a product you can carry with you or wear into the field. There is a great deal to the process, as evidenced by this group.  Great conversation with a Dream Team.