Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila

Erin Ollila spent years comparing wedding photographers before her own wedding, and she still remembers ruling one out. Everyone in her area loved them. She looked at their website and thought she would probably get in trouble if she did not smile correctly.

In this episode, Ina sits down with conversion copywriter Erin Ollila to talk about pet photography website copy, and why beautiful images are not doing the selling most photographers assume they are. Erin writes websites for service-based businesses and pairs SEO with conversion, and her position is blunt: your site is not a portfolio, it is your marketing team, your sales team and your education team. They get into what is actually missing from most photography websites, whether to put your prices up, how to ask for a testimonial without feeling like a nuisance, and where AI genuinely helps your copy and where it makes you sound like everyone else.

What We CoverWhy your website is not a portfolio, and the three jobs it should be doing insteadThe answer for anyone thinking "but my photos are better than a beginner's", and why that stops mattering the moment you are compared with another good photographerThe most common copy mistake on photography websites, over-explaining what is included and under-explaining why you and what happens nextWhat Erin found when she researched one local photography market: the site ranking far above the rest was the one with the most of the photographer in itWhy the line items should be negligible, and what people are actually choosing betweenConfidence has four layers and only one of them is your camera skillThe honest read on the word "luxury", and the rule if you are going to use itWhy it is fine to be exclusive, and how repelling opens the door wider for the people you wantPain points do not work in photography. Desires do. Erin explains the difference using her own weddingThe distinction worth the whole episode: you can repel someone without turning them off, and reminding a client their pet has an expiration date is turning them offShould you put pricing on your website: why Erin says no detailed menu but yes to pricing clues, and how to set a range that actually means somethingWhat happens to the client experience when someone books at a price they were not expecting, and why you start from below zeroA more creative approach to case studies: the client spotlight, and how it does the selling and the SEO at onceHow to ask for testimonials when you feel like you are b