The Billion-Dollar Brands Leaving Amazon Search Wide Open

<p>Sean Stone of Spillover Commerce is back on The PPC Den, and this time he refused to tell Mike the topic in advance. No pre-show. No planning. Just one question: which billion-dollar e-commerce market has nine of its eleven biggest players missing from Amazon?</p><p><br></p><p>Mike guessed mattresses. It&#39;s telehealth.</p><p><br></p><p>🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing/</p><p>🦡 Sean&#39;s agency, Spillover Commerce ➡️ https://www.spillovercommerce.com/</p><p>🦡 Show notes ➡️ https://www.adbadger.com/blog/amazon-ppc-education/the-billion-dollar-brands-leaving-amazon-search-wide-open-the-ppc-den-podcast/</p><p><br></p><p>From there Mike and Sean get into what this means for everyone else: why the best Amazon brands cut their bottom 5% of products every quarter, why 15% of Google searches have never been searched before, why &quot;demand generation&quot; is a scary phrase if all you do is demand capture, and how to turn Amazon into an acquisition channel with a product insert, a QR code and a Meta pixel.</p><p><br></p><p>Also in here: what telehealth brands could be selling on Amazon tomorrow, why continuous monitoring might be the next GLP-1, and Sean&#39;s new tagline, &quot;Amazon demand starts elsewhere.&quot;</p><p><br></p><p>We&#39;ll see you in The PPC Den!</p><p><br></p><p>🦡 Highlights</p><p><br></p><p>00:00 - Intro</p><p>01:28 - The billion-dollar market that isn&#39;t on Amazon</p><p>02:49 - It&#39;s telehealth: D2C brands with a prescriber</p><p>04:18 - The haves: Hims and Ro</p><p>05:39 - The have-nots: GLP-1 brands with nothing on Amazon</p><p>06:23 - Who ranks when you search &quot;Weight Watchers&quot;</p><p>07:17 - &quot;They paid for a billboard and left it empty&quot;</p><p>07:45 - A market growing 24.6% a year through 2034</p><p>09:05 - Bigger than GLP-1: peptides, wearables, longevity</p><p>10:40 - &quot;GLP-1 supplement support&quot;: 30,000 searches from nothing</p><p>11:53 - Protein snacks: 4x the search volume in three years</p><p>12:40 - Fiber gummies and the hockey stick</p><p>13:38 - Brand name plus modifier searches</p><p>14:00 - The spillover effect, featuring Gronk</p><p>16:03 - Trend spotting as a business model</p><p>17:56 - Nature Made&#39;s GLP-1 Companion: 10K units a month</p><p>19:23 - Why clinging to your catalog hurts your PPC</p><p>21:13 - 15% of Google searches are brand new</p><p>22:20 - Cut your bottom 5% every quarter</p><p>24:22 - &quot;Amazon demand starts elsewhere&quot;</p><p>25:32 - D