Is the music streaming boom over? Is an AI-song about to become a real hit? Which lower league Welsh football club would YOUR favourite artist sponsor? And much more...

<p><strong>Your weekly guide to the music biz and how it all works. This week, Stu and Joe wade into share prices, EU Law, and German legal judgements... NO WAIT, COME BACK! These are all actually really interesting insights into modern pop music and how it connects with the humans who make it and enjoy it (honest.)</strong></p><p>Plus, TPOM Superfans get to hear Joe and Stu go deep – some may say <em>too deep</em> – into minor league Welsh football clubs seeking musical sponsorship opportunities. <strong>In this week&#39;s show:</strong></p><ul><li><p>Universal Music Group is worth now than it was at the start of this year, based on its share price, and Spotify wobbled too… so why are people wondering whether music may not be making as much money as it could - <a href="https://musically.com/2026/08/05/spotify-q2-results-ai-fan-remixing-deal-with-merlin-300m-premium-subscribers/" target="_blank" rel="noopener noreferrer nofollow">and what is Spotify up to with independent labels</a>?</p></li><li><p>Welsh Ardal League South East football club Cwmbran Celtic have some new shirts for sale. Why are we telling you about this? Well, <a href="https://www.cwmbranceltic.com/music-shirts/" target="_blank" rel="noopener noreferrer nofollow">they feature some bands you might know</a>…</p></li><li><p>We need to talk about ‘Rubberz’. <a href="https://musically.com/2026/08/05/is-that-viral-fenix-flexin-song-ai-generated-after-all-and-if-so-what-does-that-mean/" target="_blank" rel="noopener noreferrer nofollow">No, not erasers and – for our American listeners – not condoms either</a>… it&#39;s an (allegedly!!!) AI-generated song that is becoming a cross-over hit.</p></li><li><p>There’s a lot going on with AI-music company Suno at the moment: <a href="https://musically.com/2026/07/31/german-collecting-society-gema-wins-its-copyright-infringement-lawsuit-against-suno/" target="_blank" rel="noopener noreferrer nofollow">a big legal ruling in Germany</a>; <a href="https://musically.com/2026/08/07/suno-publishes-set-of-principles-showing-support-for-artistry-and-creativity/" target="_blank" rel="noopener noreferrer nofollow">its latest promises about how much it supports human artistry</a>; and a very unexpected move into… <a href="https://musically.com/2026/08/06/suno-will-lets-users-create-one-off-vinyl-records-from-their-song-library/" target="_blank" rel="noopener noreferrer nofollow">vinyl</a>!</p></li><li><p>Two things that music publications BrooklynVegan, AltPress, Go