The PRovoke Media Podcast

← The PRovoke Media Podcast5 oct. · 32 min

SABRE Showcase Podcast: In the Age of AI, Icelandair Keeps It Real

SABRE Showcase Podcast: In the Age of AI, Icelandair Keeps It Real5 oct.32 min

Gísli Brynjólfsson, director of global marketing for Icelandair, and Philippa Solway, head of travel and tourism, consumer and brand marketing at FleishmanHilard, joined Paul Holmes to discuss their “Iceland: The Real Unreal” campaign, which took top honors at this year’s EMEA region SABRE Awards.