What do you want to be known for? [Ep. 386]

If someone recommended your business today, what would they immediately say you’re known for? Not your job title. Not your Instagram bio. Not the 17 different things you’re capable of helping someone with. In this episode of The Real Truth About Business podcast, I’m asking service-based entrepreneurs to get clear on the ideas, outcomes, and expertise they want associated with their name. Because being good at a lot of things is very different from being known for something. After 9 years of experience building my business, my own answer has evolved into three words: profitability, sustainability, and certainty. Those three ideas now act as a decision filter for my content, offers, collaborations, and overall business strategy. This isn’t about forcing yourself into an overly specific niche. It’s about strategic positioning and creating enough consistency that people understand why they should hire, remember, and refer you. When you know what you want to be known for, your marketing gets clearer, your strategic planning gets easier, and you have another North Star for building a service-based business that supports long-term revenue growth.

What You'll Learn:How to identify what you actually want to be known for beyond your job title or nicheWhy being capable of solving multiple problems is different from having clear positioningHow Michelle landed on profitability, sustainability, and certainty as her three core themesWhy being known for something makes referrals, content creation, and business growth easierHow to use your positioning as a decision filter for offers, content, collaborations, and opportunitiesHow to determine whether your current audience perception matches what you want your business to represent

Episode Highlights:[00:00] Introduction: What do you want people to immediately associate with your name?

[01:15] The challenge that made me rethink what I want to be known for

[02:00] A quick request to rate and review The Real Truth About Business

[03:15] Getting beyond your job title and finding the deeper answer

[04:30] My three words: Profitability, sustainability, and certainty

[06:15] What certainty means in my business strategy

[07:30] Why being known for something isn't the same as choosing a niche

[09:00] How clear positioning makes referrals easier

[10:00] Asking your best clients what they associate with your name

[11:00] Using what you want to be known for as a North Star and decision filter