Episode 254 - Novig's Strategic Crisis with Stephanie Craig

There's an old adage that says, "sex sells". But what happens when it goes too far? You could find yourself in the middle of controversy...or even crisis. This week we talk about an ad featuring Sydney Sweeney that was far more than 'just sports'.

Hello everyone and welcome to episode 254 of the Resilient Journey Podcast, presented by Anesis Consulting Group!

This week we are joined once again by friend of the podcast Stephanie Craig, CEO of Kith Consulting. Steph and Mark dissect the impact of Novig's decision to run an ad that critics argue sexualizes women, undermines progress in the representation of women in sports and that suggests that women belong on the sidelines, rather than on the field. Steph calls this a calculated move by Novig - but adds that when this happens, they also have to look at the fallout.

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Special thanks to Bensound for the music.