S3E2 What Your Pricing Model Reveals About Your Worth as a Chiropractor

How you price your practice is not a business decision. It's a worth decision.

Most chiropractors don't see it that way — and that's exactly the problem. We dress up our scarcity in generosity. We call it patient-centered. We call it accessible. But underneath the frustrations with insurance, fears around charging cash, big care plans or heavily discounted rates is programming our whole profession struggles with: I don't fully trust that what I offer is enough.

This week Dr. Alex shares what happened when she asked her patients a simple question — what could make this better? — and what the answer revealed about the worth work she still had to do.

What you'll explore in this episode:

Recognize when your pricing structure is driven by worth wounds rather than valuesUnderstand what "giving it all away" or staying trapped in the insurance racket actually signals about your relationship with your own legitimacySee how the insurance system trains chiropractors to outsource their sense of worth — and what it costsHear how one small feedback conversation shifted an entire pricing model without drama or discountingUnderstand why spiritual grounding isn't optional if you want to set your fees with convictionBegin to notice the difference between serving from fullness and serving from need

Resources + Community: practicebeneaththepractice.substack.com Find Dr. Alex on Substack at The Practice Beneath The Practice for deeper conversation between episodes

We'd love to hear what comes up for you on this episode: dralex@rootedpractice.co

CHAPTER SUMMARYThe System We Keep Fighting to Be Part Of [00:45] Drawing from a Kabbalah training where two healthcare providers in completely different worlds both said the same thing — the system's broken, so I've been doing my own thing — Dr. Alex names the undertone that runs beneath chiropractic's worth wound: why are we still trying to belong to something that we were never designed to fit into?

The Pediatrician With Three Practices [04:19] A real example of what happens when a servant heart runs the business instead of a grounded one. A pediatrician with a traditional clinic, a mental health program, and a mobile practice — the one he was most passionate about getting the least of him. The dilution that comes from trying to fill every need is not generosity. It's a worth problem wearing a mission statement.

The Dark Side of the Servant Leader Heart [06:07] Most chiropractors were taught to give, serve, and pour out. The problem i