How to Sell Safety Like a Marketer

You had the regulation AND the data. You explained it clearly... and a manager still looked at you and said, "We're not going to do that right now." So you explained it again. A little louder, with a few more citations. And nothing changed. It took me years to figure out that people act on what they believe, and a citation rarely changes a belief. So whether you signed up for it or not, you're selling safety... to employees, supervisors, and your leadership team. In this episode I brea...