Why People Are Paying $1,000 for a Hairstyle But Not Your $10 a Month Subscription

There's a woman on TikTok charging $1,000 for a sew-in, and her calendar is booked solid for months.

Meanwhile, there are gifted women — women with real transformation to offer, not some blueprint they pulled from ChatGPT, but lived experience, something they survived and came out of with a strategy that actually works — who cannot get twelve dollars a month without somebody pushing back on their price.

If you are that woman, and you have been faithfully showing up, posting, serving, doing all the things, and your conversions are still sporadic instead of consistent, I need you to hear me today. Because the problem is not what you think it is.

The thoughts I know you're having: "I'm doing everything right. Why is it working for her and not for me? Should I just raise my prices? Should I lower them? Is something wrong with my offer — or is something wrong with me?" And underneath those thoughts is a feeling you probably haven't named: exhaustion from trying to solve a problem you haven't actually diagnosed.

Here is what most women believe the problem is: the price. So they raise it and hope. Or they lower it and hustle harder to make up the volume. They post more. They add more to the offer. They tweak the sales page one more time.

Here is what the problem actually is: your positioning.

Pricing is the perceived value of the product. It does not start with changing the number. It starts with how you are positioned.

Pricing is the perceived value of the product. It does not start with changing the number. It starts with how you are positioned, because there has to be alignment across the board — your people, your product, and your positioning — before anyone will hand you their credit card without complaining about it.

Let me prove it to you with the $1,000 sew-in. The women criticizing her price think she is selling a hairstyle. She is not selling a hairstyle. She is selling status, and her positioning is experience and exclusivity. When she decided who her people were, she designed the experience — and she set the price at an amount that would exclude everyone except her audience. She is doing nothing different than Louis Vuitton or Chanel.

She is not selling a hairstyle. She is selling status, and her positioning is experience and exclusivity.

And before you say it's because she's popular — I know women with fewer than a thousand followers who you cannot sit in front of for less than $10,000. Popularity is not the mechanism; positioning is.

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