Chick-fil-A and Starbucks hired THIS guy

<p>What makes brands like Starbucks, Chick-fil-A, Apple, and the Savannah Bananas stand out from everyone else?In this episode of The Sidekick Life, Ryan Zink and Tyler Altenhofen sit down with customer experience expert John DiJulius, founder of The DiJulius Group, to break down how world-class companies create experiences customers remember — and why competing on experience can be far more powerful than competing on price.John shares how his own businesses learned to systemize exceptional customer service, why “employee roulette” can destroy a brand experience, and how companies can train employees to deliver genuine hospitality instead of leaving customer service up to personal interpretation.The conversation also dives into John’s work with major brands, including helping Starbucks develop its customer experience action statement, and the lessons he’s learned from companies like Disney, Chick-fil-A, Apple, Amazon, and the Savannah Bananas.You’ll learn:• Why great businesses compete in “experience wars,” not price wars• How to make price less relevant to your customers• The six elements that shape the customer experience• Why your least-trained employees often have the biggest impact on your brand• How John’s “Five E’s” create measurable hospitality• Why empathy, curiosity, and relationship-building should be trained skills• How to build a consistent customer experience across employees and locations• What the Savannah Bananas can teach businesses about hiring for culture• The first thing small business owners can do to improve customer experience todayJohn also shares a powerful philosophy that goes beyond business: building an extraordinary life that creates a ripple effect for your family, employees, customers, and the people around you.If you’re a business owner, franchisee, entrepreneur, or leader looking for a way to differentiate your company without simply spending more on advertising or discounting your product, this episode is packed with strategies you can start applying immediately.Learn more about John DiJulius and The DiJulius Group at thedijuliusgroup.com.Subscribe to The Sidekick Life for more conversations with entrepreneurs, founders, franchise leaders, and business experts sharing the lessons behind building remarkable companies.Free Training for Future OwnersWatch our quick 20-minute webinar: “10,000 Locations and Counting: The Franchise Buyer’s Blueprint.” Learn how we de-risk buying a business and help you find a brand you’ll love.