We Spent $300K Starting a Drinks Brand | Guest: Jordan Delmont - Brewé

What does it REALLY cost to start a drinks brand and get your products stocked in supermarkets?

When we launched Brewe, our iced coffee and matcha brand, we invested around $300,000 to get the business off the ground. Less than a year later, we're stocked in Woolworths supermarkets across New Zealand. But getting there has been a much bigger learning curve than either of us expected.

In this episode of Make It Happen, I'm joined by my husband and Brewe co-founder, Jordan Delmont, to break down exactly what it takes to build a beverage brand from scratch.

Jordan left his 13-year career in his family business to take on Brewe full-time, despite having no previous experience in the fast-moving consumer goods (FMCG) industry. Since then, he's had to figure out everything from manufacturing and distribution to supermarket negotiations, pricing, cash flow and managing thousands of cans of stock.

We get into the real numbers behind starting a drinks business, including our initial $300K investment, how we secured our first major supermarket deal and the mistakes we'd avoid if we were starting again.

We also share the lessons we've learned about working together as husband and wife.

If you've ever dreamed of launching your own product, getting stocked in New Zealand supermarkets, or turning a business idea into a brand, this episode gives you a behind-the-scenes look at what it actually takes.

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