Lessons on Token-Based Competition from My All-AI Company

BCG's Matt Kropp explains why productive AI use, not just access, is becoming the biggest lever for growth. Companies using AI purposefully are growing three times faster than those that aren't. So why are many still stuck? The winners aren't substituting people with AI — they're augmenting them and arming them with AI tools, building an advantage that compounds over time.

You’ll Learn:

Why “token-based competition” is emerging as the next growth advantage

What Matt learned from building — and shutting down — an all-AI company

The real reasons employees still aren't adopting AI at scale

Learn More:

The Era of Token-Based Competition Is Here. Is Your AI Strategy Ready?: https://on.bcg.com/4ARAa79

BCG’s Latest Thinking on AI: https://on.bcg.com/4hZqpw1

Matt’s Substack: https://mattkropp.substack.com/

AI Costs a Fortune. Mismanaging AI Will Cost You More: https://lnk.to/so-what-BCG-Goydan-Lukic-AI-Cost12

Chapters

0:00 Equal AI Access, Equal Results?