The Rise of Como - Mirwan Suwarso breaks down the strategy

Como's rise from Serie D to Serie A is one of the most unlikely stories in modern football — but what's happening off the pitch might be even more interesting than what's happening on it.

In this episode, I sit down by Lake Como with club President Mirwan Suwarso to break down how the club engineered its climb through Italian football, and the innovative commercial strategy powering its next chapter — one that leans into tourism, fashion, and food as much as it does results on the pitch.

We talk about:

The blueprint behind Como's rapid rise from Serie D to Serie A

Why Como is positioning itself as a lifestyle brand, not just a football club

How tourism, fashion, and food fit into the club's revenue strategy

What other clubs can learn from Como's approach to commercial growth

The vision for Como's future in Serie A and beyond