Building and Leveraging a Free Community

Episode Summary Most of my clients already have a group. What they don't have is a group that's working. One client has nine thousand people in hers and no time to use it. Another has four hundred and twenty thousand, and it's a major part of her sales and marketing strategy. Same tool, two completely different realities — and the difference isn't the platform. In this episode, Rachael Bodie shares a training she gave on building a community around your business: naming it so it actually gets...