Thought Leadership for Executives Who Don't Have Time

Your executives have plenty of thoughts. They just don't have time for your thought leadership calendar. In this week’s episode of the Spin Sucks podcast, Gini Dietrich shares how a CEO who called a voice-note idea "stupid" became famous in his industry because of it, why the fix is adding one small step to something your execs already do, and what AI can and can't do to turn their thinking into earned media.

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