
← The Storehouse Media Podcast15 sept. · 14 min
Sherrie on the RAYD8 TV Film Festival: Getting Seen Through the Power of Story
<p>In this special simulcast of **The Neil Haley Show** and the **Storehouse Media Group Podcast**, Neil “The Media Giant” Haley welcomes **Sherrie Price Clark of Storehouse Media Group** to preview the upcoming **RAYD8 TV Film Festival** in Marina del Rey, California, and discuss one of the event’s most important themes: how filmmakers, authors, entrepreneurs, and creators can use storytelling to get seen.On September 19, Sherrie will join **Amy Prenner and Joe Williamson** for the panel **“Getting Seen: The Story Behind the Story.”** The discussion will explore why creating great work is only the beginning. Whether someone has produced a film, written a book, launched a podcast, or built a business, people still need a compelling reason to pay attention.For Sherrie, that reason is often the story behind the product.She says authors frequently come to her wondering whether anyone will care about what they have experienced. Her answer is yes, because everyone has a story as unique as a fingerprint.Facts and statistics may be forgotten. **Stories create emotional connections.**Sherrie explains that when she works with an author, she wants to understand more than what appears on the page. She asks why something happened, what motivated the person, what they experienced before the turning point, and how those events changed them.Sometimes that backstory becomes part of the book. Other times it simply helps her understand the author well enough to strengthen the writing.She uses Spider-Man as an example. The superhero is exciting, but audiences connect with **Peter Parker** because he is flawed, vulnerable, and human.That same principle applies to real people.Sherrie encourages creators to be willing to reveal enough of themselves for audiences to connect without feeling obligated to expose every private detail. Vulnerability, used thoughtfully, can transform someone from a name on a screen into a person the audience understands.The conversation also explores the differences between a **publisher, publicist, and podcaster**.As a publisher, Sherrie works with authors at virtually every stage. Some arrive with only an idea. Others need coaching, ghostwriting, editing, publishing, or marketing. Her goal is to find what makes each story unique and develop the emotional elements that keep readers turning pages.A publicist helps take that finished story to the media and generate awareness.Podcasting provides another platform where creators can tell pieces of their s