Storm Skiing 10/6/2026: Breaking Down Epic, Ikon, Indy, Mountain Collective with PeakRankings Founder Sam Weintraub

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Who

Sam Weintraub, Founder and CEO of PeakRankings

Date Recorded

Oct. 5, 2026

About PeakRankings

PeakRankings rates ski areas, plans trips, makes killer YouTube vids, and Instaposts and Facebooks (those are verbs, right?). Like me, they seem to have given up on TwiXXer. Please give them all the follows, but especially check out the trips page:

Why I interviewed him

Sunday evening, PeakRankings published an article headlined “Epic vs. Ikon: Which Pass Should You Buy Before Prices Go Up?” It’s an excellent breakdown of the two biggest ski passes by price, access, and region.

I’ve known Sam for a while. He started PeakRankings around the time that I started The Storm. We both found momentum during Covid when everyone was at home making macaroni replicas of their cats and injecting themselves with bleach. Good times. But everyone was bored enough to pay attention to a couple of ski media startups.

I don’t remember how we connected, but it turned out that Sam lived in the next neighborhood over, and one night we grabbed a few beers and talked skiing and ski media. Sam is younger than I am, and has been far more tuned-in and aggressive in his evolution from ski-ranking site to Insta/YouTube god (102k my dude!), to uniter-of-souls-via-ski-trip in our Age of Loneliness. He’s been generous with his time, insight, and advice, and we (my editor/wife and I), have learned a lot from Sam about deeking the algorithms.

One thing I’m very deliberate about is not over-relying on one source. Everyone in skiing is busy all the time, and over-communication is fatiguing for me, for them, and for listeners and readers. But as soon as I read the pass article, I emailed Sam – who I’d seen several times already over the past few weeks – to see if he could jump on and help us break everything down. He could, and he crushed it.