Ep 154 Making more sales in your business comes down to this one ingredient

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">You have been told to find the pain point and dig into it.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Make her feel it. Convert from fear. And honestly? That approach gives me the ick</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Because fear-based selling gets you desperate buyers. And desperate buyers become difficult clients.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode I am breaking down how people actually buy — the neuroscience behind it — and why speaking to your ideal client's subconscious identity instead of her pain point is what creates a waiting list of dream clients who show up fully, get incredible results and send you three referrals before they have even finished the programme.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">This is subconscious selling. And once you understand it you will never write a caption the same way again.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode:</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">— The neuroscience of how people actually buy and why 95% of decisions are made before logic gets involved</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> — Why pain point marketing is actively working against the business you are trying to build</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> — What subconscious selling actually is and why it is a completely different conversation</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> — A live before and after of the same offer written two completely different ways — feel the difference in your body</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> — My REWIRE Writing Method and how it creates a waiting list of dream clients who already know they want in</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Ready to put this into practice?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">The Subconscious Story Selling Challenge is 14 days of selling every day on your stories with confidence, conviction and zero ick — using my REWIRE Writing