How AI Agents Are Forcing a Rethink of Enterprise Identity Security

<p>In this episode of The Tech Leader’s Playbook, Jason Martin shares the founder decisions behind building Permiso, from interviewing 100 enterprise security leaders before writing code to creating a new cybersecurity market before most buyers understood the problem. He breaks down product-market fit, go-to-market challenges, fundraising pressure, co-CEO leadership, startup resilience, and the realities of selling a company. The conversation also explores AI agents, non-human identities, identity security, and the emerging risks executives must prepare for as AI becomes embedded across the enterprise. Essential viewing for founders, CISOs, technology executives, investors, and cybersecurity leaders.</p><p><br></p><p>What You&#39;ll Learn</p><p>• Why customer behavior matters more than investor enthusiasm or market compliments.</p><p>• How Permiso identified identity security as a critical cloud security problem before the broader market caught up.</p><p>• What founders should understand about fundraising, go-to-market execution, and creating a new category.</p><p>• When being early becomes a competitive advantage versus simply being wrong.</p><p>• The security risks AI agents and non-human identities create for modern enterprises.</p><p><br></p><p>Chapters</p><p>00:00 Building Permiso Security</p><p>05:58 From Biology to Cybersecurity</p><p>10:38 Customer Discovery Before Building</p><p>14:16 Creating a New Market</p><p>19:42 Surviving Startup Go-to-Market</p><p>25:10 Fundraising Is a Treadmill</p><p>29:29 Making Co-CEO Leadership Work</p><p>38:42 The Okta Acquisition</p><p>47:47 AI and Identity Security</p><p>58:47 Lessons for Founders </p><p><br></p><p>Follow Avetis Antaplyan</p><p>Instagram:</p><p><a href="https://www.instagram.com/avetisantaplyan" target="_blank" rel="noopener noreferer">https://www.instagram.com/avetisantaplyan</a></p><p>Spotify:</p><p><a href="https://open.spotify.com/show/0rOkUXDSQb6SVFE6LttWDe" target="_blank" rel="noopener noreferer">https://open.spotify.com/show/0rOkUXDSQb6SVFE6LttWDe</a></p><p>Apple Podcasts:</p><p><a href="https://podcasts.apple.com/us/podcast/the-tech-leaders-playbook/id1690263628" target="_blank" rel="noopener noreferer">https://podcasts.apple.com/us/podcast/the-tech-leaders-playbook/id1690263628</a></p><p><br></p><p>Follow Jason Martin</p><p>LinkedIn:</p><p><a href="https://www.linkedin.com/in/jasonlpmartin/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/jasonlpmartin/</a></p><p><br><