Is Blogging Dead? Why Searchable Content Matters More Than Ever

Is blogging dead? What about SEO, email, content pillars, or whatever marketing tactic someone declared obsolete on Instagram this week?

Before you throw out a marketing strategy because someone says it doesn’t work anymore, it’s worth understanding what it was designed to do in the first place.

In this episode, Raquel uses blogging as an example of why the principles behind good marketing tend to last much longer than the tactics and trends around them. She breaks down why searchable content matters more than ever, the difference between search-driven and interruption-based marketing, why organic traffic can take longer to build but keep working after you publish, and how creating a body of useful, searchable content can make your business less dependent on constantly showing up online.