The Art, Risk, and Reward of Permanent Cosmetics with Jen Lydick

In this episode of The VIP Suite, host Matthew Landis sits down with Jen Lydick, owner of Lydick Label Permanent Cosmetics at IMAGE Studios in Reno, Nevada. Jen pulls back the curtain on one of the most high-trust corners of the beauty industry—permanent cosmetics—where clients literally put their faces in your hands. She shares how the industry has evolved from heavy-handed, “Sharpie brow” techniques to today’s delicate, natural, and highly technical approach, and why lack of regulation mean...