The Warm Up with Kelsey McCormick

← The Warm Up with Kelsey McCormick6 oct. · 1 h 07 min

The "Confidently Messy" Approach to Content + Launching With Bryn Smith (Grey & Gold Creative)

The "Confidently Messy" Approach to Content + Launching With Bryn Smith (Grey & Gold Creative)6 oct.1 h 07 min

<p>What does it actually look like to show up online as an introvert, a perfectionist, and a recovering overthinker... without it feeling icky or forced?</p><p><br>In this episode, I&#39;m joined by current Launch Your Own Way student Bryn Smith, the brand strategist + social media storyteller behind Grey &amp; Gold Creative. Bryn went from burnt-out corporate marketer to building a brand people instantly recognise — all on the back of one idea: being &quot;confidently messy.&quot;</p><p><br>We get into the good stuff: how she found her point of view (by accident), her &quot;plotlines&quot; method for weaving your real life into your content, why blending the personal + professional beats hyper-niching, and the mindset shifts that finally made launching feel light instead of heavy. If you&#39;ve ever morphed into a totally different &quot;sales person&quot; the second you had something to sell, this one&#39;s for you.</p><p><br></p><p>Grab Bryn’s free resources to help bring your brand + content to life ↓</p><ul><li><a href="https://greyandgoldcreative.com/swipe-file" target="_blank" rel="ugc noopener noreferrer">Messy Middle Content Swipe File</a></li><li><a href="https://greyandgoldcreative.myflodesk.com/planner" target="_blank" rel="ugc noopener noreferrer">Brand World Vision Planner</a></li></ul><p><br></p><p>Join Launch Your Own Way: <a href="https://cominguproses.co/products/lyow-evergreen-supported?utm_source=podcast&utm_medium=organic&utm_campaign=lyow_oct_2026&utm_content=bryn_smith" target="_blank" rel="noopener noreferer">⁠⁠⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠⁠⁠</a></p><p><br></p><p>Get The Squig, my weekly newsletter: ⁠⁠⁠⁠⁠<a href="https://cominguproses.co/pages/the-squig?utm_source=podcast&utm_medium=organic&utm_campaign=lyow_oct_2026&utm_content=bryn_smith" target="_blank" rel="noopener noreferer">https://cominguproses.co/pages/the-squig⁠⁠⁠⁠⁠</a></p><p><br></p><p>Ask your questions for the Q&amp;A Episodes 1800-WARM-UP: <a href="https://www.speakpipe.com/1800WARMUP" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠https://www.speakpipe.com/1800WARMUP⁠⁠</a></p><p><br></p><p><a href="https://cominguproses.co/pages/campaign" target="_blank" rel="ugc noopener noreferrer">⁠⁠<strong>Creative campaign ideas and examples from breators and brands to use in your next launch</strong>⁠⁠</a></p><p>A running list of the coolest launches I&#39;m seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your