The Winning Coach - 16 - Stop Studying What's Normal

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Most business owners don't have a growth problem.

They have an expectations problem.

If you've spent years surrounded by people doing $15K or $20K a month, eventually that starts to feel like the ceiling. You assume that's just what businesses like yours can do.

But what if it isn't?

In this episode of The Winning Coach, Pat Rigsby talks about breaking through the ceilings we put on ourselves—and why getting into a stronger environment can change what you believe is possible.

Pat shares stories from his time building a college baseball program that had very little going for it on paper, as well as growing a training business from a market where 30 clients was considered successful to more than 400 clients in just 18 months.

The lesson?

Your past doesn't determine your potential.

A lot of fitness business owners spend their time looking for the next offer, the next marketing tactic, or the next shiny object that's going to fix their business.

But sustainable fitness business growth usually starts somewhere much simpler:

Change what you believe is possible.