Ep 107: 4 Digital Asset Reframes

<p>How much campaign content are you rebuilding every week? And how many steps do shoppers take before they can buy?</p><p><br /></p><p>Jordan Gordon walks through four digital asset reframes that change how your emails and site pages work together:</p><p><br /></p><p>• Email campaigns as homepages, with a fresh feature up top and reusable sections below</p><p>• Homepages that combine discovery, product details, and purchasing</p><p>• Collection pages with useful blog and video content beneath the products</p><p>• PDPs that introduce your brand to shoppers landing there for the first time</p><p><br /></p><p>Using examples from Anthropologie and Grüns, Jordan explains how these changes can reduce campaign production work and shorten the path to checkout.</p><p><br /></p><p>For help with email, retention, and CRO, visit <a href="https://www.pilothouse.co" target="_blank" rel="ugc noopener noreferrer">https://www.pilothouse.co</a> and ask to speak with Jordan.</p><p><br /></p><p>00:00 Driving revenue through email and CRO</p><p>00:29 Episode preview</p><p>01:23 Four digital assets to rethink</p><p>02:20 The problems with campaigns, homepages, collections, and PDPs</p><p>04:43 Reframe 1: Treat email campaigns like homepages</p><p>08:06 Anthropologie’s reusable email sections</p><p>09:05 Reframe 2: Combine homepage, collection, and PDP</p><p>09:35 Grüns’ homepage breakdown</p><p>11:03 Reframe 3: Treat collection pages like content pages</p><p>13:00 Reframe 4: Treat PDPs like homepages</p><p>13:56 How the reframes change your customer journey</p><p>17:17 Closing thoughts</p><p><br /></p><p>Work with Pilothouse: ⁠<a href="https://www.pilothouse.co/get-in-touch?utm_source=dtc&amp;utm_medium=podcast&amp;utm_content=e&amp;rPodcast" target="_blank" rel="ugc noopener noreferrer">https://www.pilothouse.co/get-in-touch?utm_source=dtc&amp;utm_medium=podcast&amp;utm_content=e&amp;rPodcast⁠</a></p><p>Subscribe on YouTube: ⁠<a href="https://www.youtube.com/@DTCPodcast" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@DTCPodcast</a></p><p>Subscribe to DTC: ⁠<a href="https://www.directtoconsumer.co/" target="_blank" rel="ugc noopener noreferrer">https://www.directtoconsumer.co/⁠</a></p><p>Listen to DTC Podcast: <a href="https://podcasters.spotify.com/pod/show/dtcpodcast" target="_blank" rel="ugc noopener noreferrer">⁠https://podcasters.spotify.com/pod/show/dtcpodcast</a></p>