Ep 104: The 12-Point Klaviyo Inspection

<p>How healthy is your Klaviyo account?</p><p><br></p><p>Jordan Gordon walks through the 12-point inspection he uses to assess Klaviyo accounts in 10 to 15 minutes. The inspection covers revenue, clicks, audience growth, campaign frequency, send volume, and flows, with a second check for every metric that can be distorted by attribution settings, privacy opens, or bot clicks.</p><p><br></p><p>You’ll learn how to:</p><p>• Compare Shopify revenue growth with Klaviyo revenue growth</p><p>• Check whether Klaviyo’s attributed revenue is trustworthy</p><p>• Compare Shopify sessions with unique email and SMS clicks</p><p>• use Gmail performance to spot reporting or inboxing problems</p><p>• Measure list growth without Apple Privacy Opens inflating the audience</p><p>• Audit campaign frequency, headlines, and design quality</p><p>• Evaluate your campaign-to-flow revenue split</p><p>• Use your first welcome email as an account-wide health check</p><p><br></p><p>Need help generating more revenue from your existing traffic and customers? Visit </p><p><br></p><p>CHAPTERS:</p><p>00:00 Why email and CRO are the fastest revenue opportunities</p><p>00:29 The 12-point Klaviyo inspection</p><p>01:24 Introduction</p><p>02:23 How the inspection works</p><p>02:52 Revenue growth and attribution settings</p><p>05:49 Unique clicks and Shopify sessions</p><p>07:45 Checking Gmail performance</p><p>11:11 Measuring list and audience health</p><p>14:05 Forms, subscribers, and unsubscribes</p><p>16:02 Campaign frequency and creative quality</p><p>18:01 Send volume and campaign open rates</p><p>20:24 Flow revenue and welcome email health</p><p>21:54 The complete 12-point recap</p><p><br></p><p>Work with Pilothouse: ⁠<a href="https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast" target="_blank" rel="noopener noreferer">https://www.pilothouse.co/get-in-touch?utm_source=dtc&amp;utm_medium=podcast&amp;utm_content=e&amp;rPodcast⁠</a></p><p>Subscribe on YouTube: <a href="https://www.youtube.com/@DTCPodcast" target="_blank" rel="noopener noreferer">⁠https://www.youtube.com/@DTCPodcast</a></p><p>Subscribe to DTC: ⁠<a href="https://www.directtoconsumer.co/" target="_blank" rel="noopener noreferer">https://www.directtoconsumer.co/⁠</a></p><p>Listen to DTC Podcast: ⁠<a href="https://podcasters.spotify.com/pod/show/dtcpodcast" target="_blank" rel="noopener noreferer">https://podcasters.spotify.com/pod/show/dtcpodcast</a></p>