Reshaping LoopConf: A Fanatically Obsessed Attendee Experience

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WordPress events are being forced to answer a difficult question: can they survive without sponsor money? Matt Medeiros and Brian Richards unpack why the traditional sponsorship model is fragile, why deeper partnerships are replacing scattered ad buys, and how LoopConf is being rebuilt around attendee funding, smaller rooms, and more valuable conversations. They explore the benefits of serving a focused audience of senior WordPress professionals, using ticket sales as working capital, capping attendance to create better conversations, and designing an event around the attendee experience. The conversation also touches on the future of WordPress, the importance of open source, and why smaller, more resilient conferences may be better positioned for an uncertain future.

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