AI Won't Fix Bad Data. It Exposes It. | Ep. 21 with Dave Murray (FXI)

<p>🎙️ AI Won't Fix Bad Data. It Exposes It. | Dave Murray<br /><br />Two reports. Two different numbers. One very long meeting.<br />Dave Murray has spent 20+ years inside manufacturers fixing the part of AI nobody posts about: the data. He built the data foundation at Bose, then built Welch's AI program from zero, work Bentley University turned into a case study. Now he leads AI enablement at FXI.<br /><br />We talk about why messy data makes AI worse, how a bedtime story exercise turned casual users into power users, and why he never starts a process conversation by talking about AI.<br /><br />In this episode:<br />00:00 Meet Dave Murray<br />01:47 What changed from Bose to Welch's to FXI<br />05:28 Two reports, two numbers: how analytics led him to data<br />09:05 14 revenue metrics and a company that went bankrupt<br />11:46 How to sell data management to executives<br />15:08 The Best Buy deadline that made master data matter<br />18:55 Building Welch's AI program from zero<br />22:40 The bedtime story trick behind the Bentley case study<br />27:31 From RPA to AI: train it like a new employee<br />34:20 The pool ball rule for AI in manufacturing<br />37:30 Why AI should lay out your three outfits<br />42:49 Pilot first, data first, foundation first, then build<br /><br />Guest views are his own and do not represent FXI.<br />Which part of your business still runs on "my number is right"? Tell me in the comments. Subscribe for more real talk on data and AI.<br /><br />🔗 Links &amp; Resources<br />Dave Murray on LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dave-w-murray/" target="_blank">https://www.linkedin.com/in/dave-w-murray/</a><br />Dave Goyal on LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/davegoyal/" target="_blank">https://www.linkedin.com/in/davegoyal/</a><br /><br />#DaveGoyal #ThinkAI #AI #DataGovernance #Manufacturing</p>