Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)

Nobody made much money selling "the internet." The biggest network companies, WorldCom and Global Crossing, built the plumbing and assumed they’d extract a toll from everyone building on top of it. Instead, they and ended up holding the bag when the dot-com bubble burst.

The companies that won — you might have heard of them, like Google, Amazon, Microsoft, and Meta — built something valuable on top of the infrastructure, including services like search, commerce, productivity tools, and social networks.

That pattern is playing out again right now. And Big Tech’s Q2 2026 earnings calls make it incredibly clear.

Anthropic posted its first-ever operating profit: $559 million in Q2 on a $65 billion annualized revenue run rate. They did this not by selling access to foundation models, but from selling coding tools built on top of those models. On the other hand, OpenAI is forecasting $100 billion in ad revenue by 2030, despite the fact that eMarketer projects the entire US chatbot ad market will be under $1 billion this year.

Google made $63 billion in search revenue last quarter using AI to make search better, not by selling AI access. And both Mark Zuckerberg and Satya Nadella used their earnings calls to explicitly describe their ambitions to own the front door between you and your customers.

Just like the internet era, infrastructure is becoming a commodity. The real value is in what gets built on top of it. And the biggest players are racing to own that layer… and to charge you a toll every time you use it to reach your customers.

In Episode 507 of Digital Reset, Tim Peter breaks down what Q2 2026 Big Tech earnings actually reveal about where the value in AI will land, and what every marketing leader and business owner should do about it before gatekeepers stand up their the next set of gates.

What You’ll Learn in This Episode

The “AI is the internet” analogy, with a very specific meaning: Almost nobody made money providing the plumbing that powered the internet, and the same pattern seems to be playing out with AI right now

Who’s making money and why: Anthropic’s $559M operating profit, Google’s $63B search quarter, Amazon’s doubled “Alexa for Shopping” users… and what they all have in common

Who’s not making money and why: Meta’s soft quarter despite record revenues, and OpenAI’s ad revenue forecast versus the actual forecasted size of the chatbot ad market

The "super app" moment: Why Satya Nadella’s use of that phrase on an earnings