This is HCD: Human-Centred Design, UX & Service Design

← This is HCD: Human-Centred Design, UX & Service Design4 déc. 2017 · 25 min

Cyril Secourgeon 'The secrets of successful stakeholder engagement in large organisations'

Cyril Secourgeon 'The secrets of successful stakeholder engagement in large organisations'4 déc. 201725 min

SPONSORED ADS

The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast

________________________

In this episode, we caught up with Cyril Secourgeon, the Principal Human Centered Designer practitioner at Westpac group, one of Australia’s big four banks.

We discussed the methods that the wider HCD team in Westpac use to help keep stakeholders engaged. Cyril explains the signs to look out for with engaged and disengaged stakeholders and how to work with them to build trust. He takes us through the project process right from the start of projects, and the engagement dos and don’ts when working in large-scale organisations.

Creators & Guests

Gerry Scullion - Host

Stef Murphy - Producer

________________________

BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training