Why Anthropic is watermarking every word Claude writes | E26

<p><strong>This Week In AI is made possible by:</strong></p><p><strong>Paypal Open</strong></p><p><br></p><p><strong>Today’s show:</strong></p><p><strong>Anthropic’s new Claude watermark travels around any and all copy-and-pasted text. Is this a logical response to AI slop, or more overreach from those regulation-loving Europeans? The panel agrees that identifying AI outputs has a place, but divides on how the world should get there.</strong></p><p><strong>PLUS everyone’s favorite section of Mark Zuckerberg’s 6500-word techno-optimist AI manifesto, exploring the frontier labs’ blatant hypocrisy around distillation, and why Texas is hitting the pause button on 474 GW of proposed data centers.</strong></p><p><br></p><p><strong>Guests:</strong></p><p><strong>Will Bryk:</strong><a href="https://x.com/WilliamBryk"><strong> https://x.com/WilliamBryk</strong></a></p><p><strong>Exa:</strong><a href="https://exa.ai/"><strong> https://exa.ai/</strong></a></p><p><strong>Josh Sirota:</strong><a href="https://x.com/joshua_sirota"><strong> https://x.com/joshua_sirota</strong></a></p><p><strong>Eragon:</strong><a href="https://www.eragon.ai/"><strong> https://www.eragon.ai/</strong></a></p><p><strong>Kashif “Kash” Ali:</strong><a href="https://x.com/ChKashifAli"><strong> https://x.com/ChKashifAli</strong></a></p><p><strong>TaxGPT:</strong><a href="https://www.taxgpt.com/"><strong> https://www.taxgpt.com/</strong></a></p><p><br></p><p><strong>Relevant Links:</strong></p><p><strong>Anthropic: How Claude marks AI-generated content:</strong><a href="https://support.claude.com/en/articles/16266773-how-claude-marks-ai-generated-content"><strong> https://support.claude.com/en/articles/16266773-how-claude-marks-ai-generated-content</strong></a></p><p><strong>Coalition for Content Provenance and Authenticity (C2PA):</strong><a href="https://c2pa.org/"><strong> https://c2pa.org/</strong></a></p><p><strong>EU AI Act: Article 50 transparency obligations:</strong><a href="https://artificialintelligenceact.eu/article/50/"><strong> https://artificialintelligenceact.eu/article/50/</strong></a></p><p><strong>TechCrunch: Pangram Raises $9M:</strong><a href="https://techcrunch.com/2026/07/29/as-ai-content-floods-the-internet-pangram-raises-9m-to-detect-it/"><strong> https://techcrunch.com/2026/07/29/as-ai-content-floods-the-internet-pangram-raises-9m-to-detect-it/</strong></a></p><p><strong>TechCrunch: Anthropic’s landmark copyright settlement is approved:</strong><a href="https://techcrun