Why Gen Z Is Choosing Sports Betting Over Retirement Savings

Why are young people putting money meant for retirement into sports betting? The answer may lie in how our brains respond to risk, excitement, and the promise of a big win.

Michael Platt, Professor of Marketing, Psychology & Neuroscience at The Wharton School, explains the psychology behind the sports betting boom. He explores how dopamine, social influence, and the illusion of control draw people into betting, how mobile platforms make gambling harder to resist, and why the trend could threaten younger generations’ financial futures.

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