How To Become Known For Travel: The Charles Sylvia Playbook From CLIA's VP

Every so often you get to sit across from someone whose story is the playbook you've been trying to write.

Charles Sylvia, ECC, Vice President of Industry and Trade Relations at CLIA, joins Joshua for an hour-long fireside chat between two people who've spent their careers thinking about how travel advisors become the ones everyone calls.Charles walks through the exact sequence that took him from a 22-year-old kid at a brick-and-mortar agency near Cape Cod to the person now representing 32,700+ North American agents and agency owners.Plus, Joshua and Charles debrief on why CLIA-certified members sell four times the cruise volume of members who don't complete the certification path, and Charles tells Joshua his travel stories, including his  "you haven't lived until you've cruised" origins, how he read the entire CLIA industry playbook in one overnight sitting, and how a 20-minute Rotary Club talk with 12 pages of transparencies turned into a $27,000 luxury cruise sale.

They also get into the "sit" strategy for turning every FIT booking into a group by offering a free concierge conversation in a client's living room.

There's a little something for everyone: cruise-focused advisors sitting on unfinished CLIA certifications, newer advisors deciding which association to invest in first, and anyone who has ever wondered why the "credentialed" tier of our industry outperforms everyone else by such a wide margin.

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https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint

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