Eric Oliver - Can you tell the STORY INSIDE your case?

About half of any jury pool arrives assuming the game is rigged, and trial consultant Eric Oliver says you can't deny it. In his 41st year working with trial attorneys, Eric joins host Dan Ambrose to preview his new book, Assuming It to Be True, which tackles two hurdles jurors bring into the courtroom: unspoken assumptions and impaired attention. Eric explains why lawyers should approach every case as if it were a punitive case and frame damages as the deserved consequences of the defendant's wrongful conduct. Tune in to hear how the name you give the defendants can make their wrongdoing look worse, and how too much good evidence once cost a case against a cigarette company.

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2026 & 2027 Programming

☑️ Claude Cowork Masterclass, October 8–9, 2026, Hermosa Beach, CA

☑️ Eric Oliver: Case Story Bootcamp, Oct 20–24, 2026, Hermosa Beach, CA

☑️ Joe Fried & Joe Camerlengo's Trucking Bootcamp, Dec 8–12, 2026, Hermosa Beach, CA

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